Insight Report 5 minutes PremiumHoliday 2019: Global Holiday Cities—Shanghai Coresight Research December 26, 2019 What's InsideIn a country in which Christmas is not a traditional holiday, merchants have grabbed the opportunity to launch holiday-themed marketing campaigns. These are some of the strategies we’ve seen this season: Pop-up stores featuring iconic images and themed installations that can serve as photo backdrops Innovative lighting installations Promotions such as mystery gift machines for loyalty club members Innovative technology such as a 3D avatar creation game Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Chinese New Year 2025 Review: From Shopping to Screens—How Younger Consumers Boosted Spring Festival SpendingConsumer Sentiment Stabilizes… for Now; Plus, Inflation Awareness Rises: US Consumer Survey InsightsA Guide to NRF 2025: Retail’s Big Show—Six Game Changers Set to Reshape RetailWeekly UK Store Openings and Closures Tracker 2025, Week 17: Sainsbury’s To Open 40 Stores