Insight Report 5 minutes PremiumHoliday 2019: Global Holiday Cities—Shanghai Coresight Research December 26, 2019 What's InsideIn a country in which Christmas is not a traditional holiday, merchants have grabbed the opportunity to launch holiday-themed marketing campaigns. These are some of the strategies we’ve seen this season: Pop-up stores featuring iconic images and themed installations that can serve as photo backdrops Innovative lighting installations Promotions such as mystery gift machines for loyalty club members Innovative technology such as a 3D avatar creation game This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Analyst Corner: Retail Innovation in China, with Anand Kumar—Three Opportunities for Brands and RetailersHarnessing GenAI: Strategic Approaches To Combat Risk—Insights from The Lead Summit 2024Shoptalk 2023 Day Four: AI, Engagement and Omnichannel Dominate DiscussionsInternational Travel in China: New Competition as WeChat Pay and Alipay Accept Foreign Payment Cards?