Holiday 2019: Global Holiday Cities—Shanghai

What's Inside

In a country in which Christmas is not a traditional holiday, merchants have grabbed the opportunity to launch holiday-themed marketing campaigns. These are some of the strategies we’ve seen this season:

• Pop-up stores featuring iconic images and themed installations that can serve as photo backdrops
• Innovative lighting installations
• Promotions such as mystery gift machines for loyalty club members
• Innovative technology such as a 3D avatar creation game