Insight ReportHoliday 2019: Global Holiday Cities—Shanghai Coresight Research December 26, 2019 Reasons to ReadIn a country in which Christmas is not a traditional holiday, merchants have grabbed the opportunity to launch holiday-themed marketing campaigns. These are some of the strategies we’ve seen this season: Pop-up stores featuring iconic images and themed installations that can serve as photo backdrops Innovative lighting installations Promotions such as mystery gift machines for loyalty club members Innovative technology such as a 3D avatar creation game Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Stretching Budgets and Shifting Choices: Navigating Back-to-School 2025—Data GraphicAnalyst Corner: US Consumer Sentiment Varies by Age and Income—Uncovering Demographic Trends, with Aditya KaushikInnovator Profile: Novel—Driving Conversion and Boosting Loyalty with Branded Wallet PassesRetail Crime and Shrink: More Shoppers Say No to Locked-Up Merchandise; Self-Checkout Gets a Makeover