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Holiday 2019: Global Holiday Cities—Shanghai

What's Inside

In a country in which Christmas is not a traditional holiday, merchants have grabbed the opportunity to launch holiday-themed marketing campaigns. These are some of the strategies we’ve seen this season:

  • Pop-up stores featuring iconic images and themed installations that can serve as photo backdrops
  • Innovative lighting installations
  • Promotions such as mystery gift machines for loyalty club members
  • Innovative technology such as a 3D avatar creation game

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