Event CoverageHighlights from the “Introduction to Tmall Global” Webinar: International Opportunities and the Livestreaming Trend Coresight Research February 13, 2020 Reasons to ReadThe Coresight Research team participated in Tmall Global’s webinar on February 12 to learn more about the Alibaba ecosystem and how Western companies can leverage the platform as a springboard to entering the China market. This report highlights the opportunities for global brands in the China market, Tmall Global’s consumer demographics and livestreaming as a fast-growing e-commerce trend. We offer examples from North America of brands that are effectively leveraging Tmall Global to access the China market. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: AI Agents Power Cognitive Supply Chains: Insights from Blue Yonder ICON 2025 ConferenceAnalyst Corner: Chinese Consumers Still Embrace International Brands—If Those Brands Deliver: Three Key Findings from a New Study, with John Harmon2025 Tariffs: What Do US Consumers Think?—Proprietary Survey InsightsHoliday 2025: The Last Mile—Tariff-Driven Early Buying To Ease Peak Season Shipping Rush
