Insight ReportHighlights from Alibaba’s 9.9 Shopping Festival 2020: Deep Discounts and Livestreaming Boost Consumer Spending Coresight Research September 18, 2020 Reasons to ReadAlibaba’s 9.9 Juhuasuan Bargain Festival is the company’s third-most important online shopping festival, following Singles’ Day and the 6.18 Midyear Shopping Festival. This report includes discussion of the following: GMV share and year-over-year growth by product category Live entertainment and livestreaming—the 9.9 Juhuasuan Bargain Festival Gala Extensive subsidies and deep discounts Gamification during the festival Click here to read our separate report on gamification, as part of the Coresight Research Retail Reimagined series. Click here to view Coresight Research’s ongoing coverage of the coronavirus crisis. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Analyst Corner: Holiday Spirit, Bigger Budgets: US Consumers’ Plans for the Fourth of July, Labor Day and the Holiday Season, with Aditya KaushikAnalyst Corner: Exploring IKEA’s City Stores Worldwide, with John MercerUS Store Openings and Closures Midyear 2025 Review and Outlook: Where Does Retail Real Estate Stand in a Year of Disruption?US Grocery Retailing—Market Forecast and Competitive Landscape: Nontraditional Grocers To Gain Share Amid Weak Volume Demand and Tariff Pressures
