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Hermès Continues Chinese Expansion with E-Commerce Website Launch

Executive Summary

Hermès launched its Chinese e-commerce website on October 17, according to Chinese luxury news site Jing Daily.

  • The new site features a wide assortment of ready-to-wear men’s and women’s apparel as well as accessories and handbags.
  • The launch follows the company’s September announcement that it planned to open its 25th store in China, in Xi’an, Shaanxi Province, as it pursues Chinese luxury shoppers in their own country.
  • Chinese shoppers account for a significant proportion of growth in the global luxury goods sector.

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