What's Inside

As part of Coresight Research’s Head-to-Head series, we compare Adidas and NIKE, the two largest sportswear companies globally. We provide insights into the two companies’ revenues, as well as sales channels, key strategies, and diversity and inclusion initiatives.

Click here to read the previous report in the series, Head-to-Head in Discount Retail: Dollar General vs. Dollar Tree, Inc.

Contents (Click to navigate)

What’s the Story?

Adidas vs. NIKE: A Deep Dive

Company Overviews

1. Revenue

E-Commerce Revenue

Revenue by Category

Revenue by Geography

2. Sales Channel

3. Key Strategies

App Strategy

Business Strategy

Product Collaboration Strategy

4. Diversity and Inclusion

What We Think