Insight Report 17 minutes PremiumGoing Head-to-Head in Beauty Retailing: A Comparison of Sephora and Ulta Coresight Research December 11, 2018 Executive Summary Both Sephora and Ulta shoppers cite selection and quality as the most important reasons they shop at the respective retailers, according to Prosper’s survey. Service is more important among Sephora shoppers surveyed, while prices and promotions, as well as location, are more important among Ulta shoppers. Sephora shoppers spend, on average, $33.17 per month on skincare and cosmetics across all retailers, while Ulta shoppers spend an average of $28.78 per month across all retailers, according to the survey. Shopper loyalty programs are important to roughly equal percentages of Sephora and Ulta shoppers, but Sephora has seen a much more substantial rise in this metric in the past two years. Sephora’s Beauty Insider loyalty program has fewer members than Ulta’s Ultamate Rewards program, but it is growing faster. Beauty Insider membership is forecast to grow by 47% between 2016 and the end of the company’s 2018 fiscal year, from 17 million to 25 million. Ultamate Rewards membership has grown by 28% since 2016, from 23.4 million to 30 million. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Innovator Profile: Hummingbirds—Connecting Brands with Local Influencers for Authentic MarketingDepartment Stores in Focus—Kohl’s and Macy’s Lead the Way: US Consumer Survey InsightsNovember 2023 China Retail Sales: Growth Continues To StrengthenUS, UK, EU & China Quarterly Economic Update, 1Q23: Stronger Economic Indicators Lead to Higher Consumer Spending in the US and UK