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Gap Investor Day 2019: Athleta Opening First Outlet Store; Activewear Fastest Growing Category at Old Navy

Executive Summary

On September 12, 2019, Gap hosted its investor day in New York City. The company provided an overview of its brands: Athleta, Old Navy, Gap, Banana Republic, and its direct-to-consumer brands, Hill City and Intermix. Highlights include:

  • Old Navy’s active lifestyle category is its fastest growing, and has hit $1 billion in sales.
  • Old Navy and Athleta are expanding inclusive sizing.
  • Athleta has grown at a 23% CAGR over the past 7 years and will open its first outlet store.
  • 20 Old Navy suppliers account for 60% of sourcing spending.
  • Banana Republic is focusing on appealing to younger consumers.
  • Splitting Gap and Old Navy into two brands is expected to create “dis-synergies.”

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