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Gap Investor Day 2019: Athleta Opening First Outlet Store; Activewear Fastest Growing Category at Old Navy

Coresight Research

Key Points

On September 12, 2019, Gap hosted its investor day in New York City. The company provided an overview of its brands: Athleta, Old Navy, Gap, Banana Republic, and its direct-to-consumer brands, Hill City and Intermix. Highlights include:

  • Old Navy’s active lifestyle category is its fastest growing, and has hit $1 billion in sales.
  • Old Navy and Athleta are expanding inclusive sizing.
  • Athleta has grown at a 23% CAGR over the past 7 years and will open its first outlet store.
  • 20 Old Navy suppliers account for 60% of sourcing spending.
  • Banana Republic is focusing on appealing to younger consumers.
  • Splitting Gap and Old Navy into two brands is expected to create “dis-synergies.”
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