Furniture Re-Commerce: A Niche Segment with Significant Potential

Executive Summary

In this report, we explore the online furniture re-commerce market and examine some of its key players.

• Furniture re-commerce is the online trade of previously owned furniture and housewares.
• Approximately 25% of Americans indicate that they have sold used furniture.
• Approximately half of American consumers say that they prefer to buy new or unused furniture, while only 8% say that they prefer to buy used furniture.
• In the US, 60% of consumers who buy secondhand furniture have household incomes of less than $75,000 and approximately half of them live in urban settings.