Insight Report 5 minutes PremiumFrom Steak to Chicken: Coronavirus-Driven Downturn Likely To Prompt a Wave of Trading Down in US Grocery Coresight Research April 23, 2020 What's InsideAmid the ongoing coronavirus crisis, we are seeing a shift in the purchasing behaviors of US consumers, with value becoming the key priority. Shoppers are seeking cheaper options as they look to mitigate the impact of economic uncertainty. We explore this “trading-down” trend, using data from the Global Recession of 2007–2009 to inform our insights. We discuss the following key topics: Trading down in type of product The opportunity for private labels The benefits for mass merchandisers and warehouse clubs—such as Costco, Target and Walmart The boost to grocery retail as the food-service sector experiences a downturn Read our US Grocery Retail Poised for a Double-Digit Upswing report for more information on consumer spending in grocery. Click here to view Coresight Research’s ongoing coverage of the coronavirus outbreak. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Keeping the Lights on—Self-Reported Financial Resilience: US Consumer Survey InsightsShoptalk 2024 “Shark Reef” Startup Pitch Competition: Recap—12 Innovators, Two WinnersAnalyst Corner—Explore Generative AI with John Harmon: Enormous Power and Potential, but Caution AdvisedAnalyst Corner—Is GenAI Changing the World? Part One: An Optimistic Outlook, with Charlie Poon
