Insight ReportFrom Steak to Chicken: Coronavirus-Driven Downturn Likely To Prompt a Wave of Trading Down in US Grocery Coresight Research April 23, 2020 Reasons to ReadAmid the ongoing coronavirus crisis, we are seeing a shift in the purchasing behaviors of US consumers, with value becoming the key priority. Shoppers are seeking cheaper options as they look to mitigate the impact of economic uncertainty. We explore this “trading-down” trend, using data from the Global Recession of 2007–2009 to inform our insights. We discuss the following key topics: Trading down in type of product The opportunity for private labels The benefits for mass merchandisers and warehouse clubs—such as Costco, Target and Walmart The boost to grocery retail as the food-service sector experiences a downturn Read our US Grocery Retail Poised for a Double-Digit Upswing report for more information on consumer spending in grocery. Click here to view Coresight Research’s ongoing coverage of the coronavirus outbreak. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: The Agentic AI Playbook: How to Redefine Retail with Intelligent AutonomyShoptalk Fall 2025 Day Two: Scaling Pilots, Pivoting with Intelligence and Building Next-Gen Customer ExperiencesRolling Metric Declines This Week: Weekly US Consumer Sentiment, Week 34, 2025—InfographicWeekly US Store Openings and Closures Tracker 2025, Week 25: Furniture Frenzy—At Home’s Bankruptcy, Ashley’s Store Renewal and Openings from IKEA, Wayfair and More
