From Steak to Chicken: Coronavirus-Driven Downturn Likely To Prompt a Wave of Trading Down in US Grocery

What's Inside

Amid the ongoing coronavirus crisis, we are seeing a shift in the purchasing behaviors of US consumers, with value becoming the key priority. Shoppers are seeking cheaper options as they look to mitigate the impact of economic uncertainty. We explore this “trading-down” trend, using data from the Global Recession of 2007–2009 to inform our insights.

We discuss the following key topics:

• Trading down in type of product
• The opportunity for private labels
• The benefits for mass merchandisers and warehouse clubs—such as Costco, Target and Walmart
• The boost to grocery retail as the food-service sector experiences a downturn

Read our US Grocery Retail Poised for a Double-Digit Upswing report for more information on consumer spending in grocery.

Click here to view Coresight Research’s ongoing coverage of the coronavirus outbreak.