Insight Report 5 minutes Premium

FreshDirect vs AmazonFresh

Executive Summary

  • FreshDirect is an online grocer that has been delivering fresh products straight from farms to households since 2002.
  • AmazonFresh, a newcomer in online grocery, offers competitive prices and an extensive selection out of a huge warehouse in New Jersey.
  • Based on our analysis, AmazonFresh offers faster delivery options and an average grocery basket price that is 25% lower than FreshDirect’s.

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