Insight ReportFive Months to Singles’ Day: Seizing Opportunities in Livestreaming and Social Marketing Coresight Research June 10, 2022 Reasons to ReadThere are only five months to go until Singles’ Day, the world’s largest online shopping event! We continue our countdown to the 2022 iteration of the 11.11 Global Shopping Festival by exploring the popular Chinese livestreaming and social media platforms that brands and retailers can make use of in their marketing campaigns—including Douyin, Kuaishou, Little Red Book, Taobao Live, Taobao/Tmall Guangguang and Weibo. For guidance and best practices on successfully implementing livestreaming e-commerce, brands and retailers can consult our separate report, Playbook: Livestreaming E-Commerce—A Guide for Global Brands and Retailers. Click here to read more about Singles’ Day 2022 as we count down to the event, as well as further Coresight Research coverage of past Singles’ Day events. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Financial Sentiment At Highest Level Year to Date: Weekly US Consumer Sentiment, Week 32, 2025—InfographicWeekly UK Store Openings and Closures Tracker 2025, Week 19: Store Closures Down 25% Year Over YearThree Data Points We’re Watching This Week, Week 35: US Home and Home-Improvement FocusAnalyst Corner: From Models to Markets—The Accelerating Shift Toward AI Applications, with Charlie Poon
