Reasons to Read

The rise of the direct-to-consumer model (versus wholesale)—known as DTC—is a key trend in digital retail. In this report, we dive into five key DTC strategies that brands can use to get ahead in the apparel sector.

Our DTC strategies for apparel brands cover the following areas:

• Operational efficiency
• Customer experience
• Collaborations
• Product assortment and brand focus
• Social media and digital communities

Read our E-Commerce Outlook: US Apparel and Footwear report for more detail on omnichannel capabilities among apparel brands and retailers.

Click here to learn more about the key trends we are watching in retail.