Event CoverageEfficacy is the Backbone of Today’s Beauty Brand, and Other Takeaways from Fashion Group International’s The Making of a Beauty Entrepreneur Panel Coresight Research August 24, 2018 Executive SummaryThis week, the Coresight Research team attended Fashion Group International’s “Getting to Market: The Making of a Beauty Entrepreneur” panel in New York City. The event was sponsored by Cosmoprof North America and was the second in the Making of a Beauty Entrepreneur series. The panel featured five beauty industry leaders who shared their expertise on brands, and their views on the beauty consumer. Here, we share our top takeaways from the event. Efficacy is the most important component of a beauty brand today. Storytelling only works if a brand has soul. Cost per click is getting so expensive that it makes sense for brands to invest in brick and mortar. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Weekly US Store Openings and Closures Tracker 2025, Week 17: Announced Closures Up 90% Year Over Year; JD Sports Reveals Global Store PlansGroceryshop 2025 “Shark Reef” Startup Pitch Competition: Innovator ProfilesRetail Under Pressure: How Will Tariffs Disrupt the Back-to-School and Holiday Seasons?Chinese New Year 2025 Review: From Shopping to Screens—How Younger Consumers Boosted Spring Festival Spending
