What's Inside

Dollar stores’ growing focus on grocery pits them directly against other grocery channels, including conventional grocery retailers, mass merchandisers, warehouse clubs and convenience stores. We examine their market scale in US grocery, grocery shopper penetration (using proprietary survey data), store visitation trends and store expansion strategies

Data in this report include:

• Dollar General and Dollar Tree food and consumable sales and share of total US grocery sales
• Proportion of US consumers that have bought food products from Dollar General and Dollar Tree/Family Dollar in the past two weeks
• Proportion of US consumers that bought food from Dollar General or Dollar Tree/Family Dollar by income
• Dollar General and Dollar Tree 2022 store visits (Yo3Y % change)
• Dollar General, Dollar Tree and Family Dollar US store counts and location maps

Companies mentioned in this report include: Dollar General, Dollar Tree/Family Dollar, Walmart, Target, Kroger, Lidl, Aldi

Other relevant research:

• Food Insecurity in the US: Five Key Trends
• US Grocery Discounters: Price Competition Intensifies
• Head-to-Head in Discount Retail: Dollar General vs. Dollar Tree, Inc.
• Dollar General Coresight 100 company profile
• Dollar Tree Coresight 100 company profile