Insight Report 11 minutes PremiumDigital Disrupts Consumer Packaged Goods Coresight Research May 13, 2019 Executive SummaryAdvances in digital technology have changed how the consumer packaged goods (CPG) industry operates. Digital technology has driven changes in production processes, distribution channels and inventory management: E-commerce has served as a growth impetus for CPG, enabling a more direct connection between brands and customers and giving brand owners greater control over the supply chain. The subscription model blends well with fast-moving consumables. Collecting data as consumers review and shop products online has allowed CPG companies to tailor marketing campaigns to drive conversion. Machine learning can optimize demand forecasting and enable better inventory management. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Copley Place and Prudential Center—Demonstrating the Potential of Urban Mixed-Use MallsSalesforce Dreamforce 2023: Generative AI, Data Cloud and Commerce CloudOctober 2023 China Retail Sales: Year-over-Year Growth Rate Continues To ImproveConsumers Report Improvement in Financial Health: US Consumer Survey Insights 2023, Week 48