Insight Report 11 minutes PremiumDigital Disrupts Consumer Packaged Goods Coresight Research May 13, 2019 Executive SummaryAdvances in digital technology have changed how the consumer packaged goods (CPG) industry operates. Digital technology has driven changes in production processes, distribution channels and inventory management: E-commerce has served as a growth impetus for CPG, enabling a more direct connection between brands and customers and giving brand owners greater control over the supply chain. The subscription model blends well with fast-moving consumables. Collecting data as consumers review and shop products online has allowed CPG companies to tailor marketing campaigns to drive conversion. Machine learning can optimize demand forecasting and enable better inventory management. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Singles’ Day 2023 Performance: Positive Reports from Major E-Commerce PlatformsConsumer Confidence During the Holiday Season—Analyzing Changes by Demographic: US Consumer Survey Insights Extra2023 US Tax Tracker #4: Post-Tax-Day Wrap-Up—IRS Issues $237 Billion in Refunds, Coresight Research Survey Reveals Consumers’ Plans for Tax RefundsCoresight Bites: US Consumer Tracker—More Shoppers Cut Grocery Purchases Amid High Inflation Awareness