Insight Report 11 minutes PremiumDigital Disrupts Consumer Packaged Goods Coresight Research May 13, 2019 Executive SummaryAdvances in digital technology have changed how the consumer packaged goods (CPG) industry operates. Digital technology has driven changes in production processes, distribution channels and inventory management: E-commerce has served as a growth impetus for CPG, enabling a more direct connection between brands and customers and giving brand owners greater control over the supply chain. The subscription model blends well with fast-moving consumables. Collecting data as consumers review and shop products online has allowed CPG companies to tailor marketing campaigns to drive conversion. Machine learning can optimize demand forecasting and enable better inventory management. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: US Consumer Tracker: Inflation Awareness Reaches Record HighConsumer Confidence During the Holiday Season—Analyzing Changes by Demographic: US Consumer Survey Insights ExtraWeinswig’s Weekly: Navigating the Challenging US Retail LandscapeFebruary 2024 US Retail Sales: Growth Accelerates—Electronics Stores Rebound; Nonstore Retailers See Strong Growth