Executive Summary

These are our key takeaways on the US furniture market:

• The US furniture market has been growing since 2009, supported by a favorable macroeconomic environment. Furniture sales are expected to continue rising because home sales are increasing and consumers have switched expenditures back to furniture.
• The back-to-school season is the second-largest seasonal shopping period of the year and is expected to generate around $6.23 billion in furniture spending in the US this year, according to an NRF survey.
• Furniture e-commerce is growing fast in the US. However, there is still a gap between online product research and online furniture purchase. Many consumers prefer to research online but purchase in-store.
• Innovative products that connect furniture with smart phones or combine furniture with technology and fashion design are emerging in the US and globally.