Deep Dive 10 minutes Premium

Deep Dive: US Consumer Survey— Amazon Yet to Become the Go-To Place for Womenswear

Executive Summary

  • The majority of womenswear consumers are omnichannel shoppers, with 73.0% of surveyed women purchasing apparel from both online and offline channels in April 2017.
  • Amazon womenswear customers have almost doubled over the past four years. Some 23.2% of women surveyed bought womenswear from Amazon, but only 1.9% purchased womenswear most often from the online retailer.
  • While Amazon is competitive in terms of price and selection, according to consumers, Kohl’s promotions remain appealing, while Macy’s has an edge on quality and style.
You are currently viewing a preview of this report.

Please select an access option to view the full report. Hide Options -

Get unlimited access to all our research with one of our subscription plans.

View Subscription Plans
or

Contact us to purchase this report.

Contact us