Deep Dive 10 minutes PremiumDeep Dive: US Consumer Survey: Amazon is Winning the Battle in the Toy Segment Coresight Research February 7, 2017 Executive Summary While brick-and-mortar stores remain the main channel where consumers go to buy toys, online retailing has doubled its mind share compared with five years ago: 14.7% of consumers say they go online to purchase toys versus 7.3% five years ago. Amazon has capitalized on the rising popularity of shopping for toys online: over 14% of parents shop most often at Amazon for toys. The retailer has gained shared at the expense of Walmart and Target, while Toys “R” Us has managed to remain differentiated. Both Amazon and Walmart appeal to price-sensitive customers, however, according to consumers, Amazon offers better selection and service, which is how the retailer is winning the battle in the toys segment. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Temu Growth and Challenges in the US Market: A Six-Month Follow-UpInflection Points in the Global Economy in 2023Discount Decades—Introduction: Charting the Expansion of US Value RetailingUS Consumer Tracker Extra: Which Consumers Are Trading Down To Combat Inflation?
