Deep Dive 18 minutes PremiumDeep Dive: Reality Technology in Retail— The Disruptive Force of AR, VR and MR Coresight Research August 15, 2017 Executive Summary Define the three types of reality technology—AR, VR and MR—and show how retailers, including IKEA and Alibaba, have introduced reality technology to provide customers with a virtual “try before you buy” service and new ways to shop. List the main factors that must be overcome to encourage further adoption of reality technology, and illustrate the potential opportunities for retailers embracing AR, VR and MR. Propose a series of recommendations that retailers should consider when implementing strategies to adopt reality technology to maximize consumer reach and sales conversion. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Key Retail-Tech Themes at NRF 2023: Retail’s Big Show—Loss Prevention, Forecasting, Personalization and Associate EnablementChinese New Year 2024 Review: Revealing Trends Amid Evolving Preferences—China Retail InsightsUS CPG Sales Tracker: Lowest In-Store Sales Growth Rate in Two YearsWeinswig’s Weekly: Let Me Be Brief—The Implications of Declining Attention Spans