Deep Dive: Outdoor Gear— A Growing Global Market with Challenges for Brick-and-Mortar Stores

Executive Summary

The outdoor gear market—which mainly consists of apparel and footwear, but also includes products such as tents, backpacks and sleeping bags—has been growing solidly across major economic regions. However, brick-and-mortar outdoor gear specialists are facing significant competition from the online channel. This report:

• Provides an overview of the outdoor apparel and footwear market in the US, Europe and China and highlights the factors that contribute to market growth.
• Discusses the competitive environment for brick-and-mortar outdoor gear specialist retailers in the US, the UK and China.
• Describes three major trends that are influencing the main international outdoor brands—athleisure, sustainability and technical innovation.