Deep Dive 14 minutes PremiumDeep Dive: How Direct Selling Remains Relevant in the Digital Age Coresight Research August 11, 2017 Executive Summary The global direct selling market rebounded to US$134.2 billion in 2016, up 2.8% from the previous year. China follows the US closely as the second largest direct selling market, valued at US$33.9, and the country is expected to overtake the US as the largest direct selling market in the next few years. Direct selling companies are facing challenges in the digital age; apart from consumer shifting purchases to online, technology has enabled brands and retailers to offer more personalized services, a key competitive advantage owned by direct sellers. Despite these challenges, some direct companies have enjoyed unparalleled growth in recent years,where they have leveraged digital tools to increase operational efficiency, as well as to broaden their reach to potential customers. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Three Data Points We’re Watching This WeekEarnings Insights 1Q23, Week 3: Coty, Tapestry and Under Armour Post Strong Sales Growth; Qurate Sales DeclineSeasonal Shopping, 4Q23—Shoppers’ Latest Holiday Expectations: US Consumer Survey Insights ExtraFinancial Optimism Weakens in Year-to-Date 2024: US Consumer Survey Insights