- China’s growing online recommerce industry is primarily dominated by two integrated platforms—Alibaba’s Xianyu and Tencent-backed Zhuan Zhuan—with a combined market share of over 90%.
- Venture capital (VC) fund flows have also fueled the growth of luxury fashion recommerce platforms.
- In Part 2 of our China Fashion Recommerce series, we analyze the country’s two largest integrated recommerce platforms Xianyu and Zhuan Zhuan, as well as delve into specialized luxury fashion recommerce platforms.
- We conclude that cooperation with social media platforms, the application of big data technologies and comprehensive authentication and aftersales services are the key drivers of success for online recommerce platforms in China.
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