Deep Dive 20 minutes PremiumDeep Dive: Aussies, Get Ready for Amazon! Coresight Research May 18, 2017 Executive SummaryIn April 2017, Amazon announced that it will launch a full offering in Australia, although it has not yet specified a launch date. We estimate that Amazon Australia could generate total merchandise sales of around A$4 billion in 2021 and A$10 billion in 2026. In 2021, that would equate to a share of approximately 12.5% of Australian Internet sales, which could climb to 20% by 2026. We think Amazon will build share initially in the electronics category, and that the retailer is, therefore, a near-term threat to incumbent electronics specialists. Longer term, Amazon is likely to encourage more Australians to buy apparel, beauty and food online, heaping competitive pressures on specialized brick-and-mortar retailers. With its selling points of choice and convenience, Amazon also poses a threat to multicategory retailers that have built their businesses on similar competitive advantages. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: 4Q22 US Earnings Season Wrap-Up: Retailers See Mixed Results as Discretionary Demand Remains WeakThree Data Points We’re Watching This WeekPowering the Retail Revolution: Insights Presented at RetailNext Executive Forum 2023Research Preview: Market Navigator—US CPG