Deep Dive: Artificial Intelligence in Retail—Offering Data-Driven Personalization and Customer Service

Executive Summary

Artificial Intelligence (AI), a technology that enables computers to make autonomous decisions, is a step forward in automation that is changing the retail industry. This report provides an overview of the impact of AI on retail and includes a Q&A with Professor Michael Feindt from AI firm Blue Yonder. In particular, the report shows:

• How AI is changing the way retailers operate by providing technology to analyze consumer data, to adapt the approach through which companies interact with shoppers and to predict consumer demand for better inventory management.
• How important industry players are working together with tech companies to develop AI-powered technology for personalization, customer service and inventory management.
• How AI will shape the future of retail and what the main reasons are for retailers to invest in the technology if they want to remain competitive.

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