What's Inside

Singles’ Day, the largest online shopping festival globally, is six months away! We discuss what brands and retailers need to know to prepare for the festival in China, covering the macroeconomic context and leveraging proprietary survey analysis to explore Chinese consumer behavior and preferences.

Data in this report include:

• Singles’ Day GMV by Alibaba and JD.com, 2018–2022E
• Total China retail sales growth, October 2022–March 2023
• Proprietary survey data—where Chinese consumers prefer to shop in general and during shopping festivals, when consumers make discretionary purchases, the importance of discounts/deals when shopping and reasons for participating in shopping festivals

Companies mentioned in this report include: Adidas, Alibaba (Taobao/Tmall), Douyin, JD.com, Kuaishou, NARS Cosmetics, Pinduoduo, WeChat

Other relevant research:

• All Coresight Research coverage of Singles’ Day in 2023 and prior years
• Retail 2023: 10 Trends in China E-Commerce
• The Coresight Research China Consumer Tracker presents our weekly survey findings, providing a detailed update on Chinese consumers’ behaviors and sentiment.
• All Coresight Research coverage of China retail