Countdown to Shoptalk: Startup Pitch Competition Participant Profile—Heuritech

Executive Summary

The Coresight Research team will be attending and participating in the Shoptalk 2018 conference in Las Vegas March 18–21. Billed as the world’s largest conference devoted to retail and e-commerce innovation, Shoptalk will cover “the rapid evolution of how consumers discover, shop and buy—from new technologies and business models to the latest trends in consumer behaviors, preferences and expectations.”

• On March 18, Coresight Research CEO and Founder Deborah Weinswig will emcee a startup competition between 15 innovative, early-stage companies at Shoptalk. Two winners will be announced, one chosen by a panel of judges and one by audience vote, and each will be awarded $25,000. Each day leading up to Shoptalk, Coresight Research will publish an overview of one of the participating startups’ technology solutions.
• Viveat, one of the pitch competition participants,provides a personalized shopping experience by giving products a digital identity that can be used to connect with consumers. Viveat’s smart platform enables brands to engage with consumers via mobile devices through story telling, authentication and registration of products, without the need for a separate application.
• On March 20, Weinswig will participate in “Overview of Retail and E commerce Innovation in China,” a session that will cover technology and business model advancements in areas such as checkout, payments, delivery, logistics, the Internet of Things (IoT) and robotics.