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Event Coverage

Countdown to Groceryshop 2019: Innovator Spotlight Profiles — Shoppermotion

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Coresight Research

Key Points

  • The Coresight Research team will be attending and participating in the Groceryshop 2019 conference, which runs September 15-18 in Las Vegas. The conference is expected to bring together over 3,000 attendees and more than 200 speakers.
  • We’ll be talking about the transformation of the retail industry, shifts in consumer behavior and innovations that are helping retailers keep up with fast-changing consumer expectations.
  • On September 15, Coresight Research CEO and Founder Deborah Weinswig will emcee the Emerging Technology Spotlight session in which 20 innovative, early-stage technology companies (pre-Series A) will present solutions that solve major retail problems. The companies include: Adrich, Datasembly, ShopperMotion, Simporter, Oriient, Pick ‘n’ Watch, SuperUp, Tastry, Tiliter Technology, BrandChat, CoupDog, RetailAware, Shopperations, AGTools, Babylon, Gather AI, Leaf Logistics, Macondo Ventures, MeisterDish and Simplista.

In this report we profile Shoppermotion, whose solution gives retailers insights into how customers navigate through store aisles to inform product placement and staffing.

This report is part of our 2019 Countdown to Groceryshop: Innovator Profiles series. To view the other reports in this series, click here.

Groceryshop 2019

The Coresight Research team will be attending and participating in the Groceryshop 2019 conference, which runs September 15-18 in Las Vegas.

The conference is expected to bring together over 3,000 attendees and more than 200 speakers. Discussion topics will include the transformation of the retail industry, including convenience stores, supermarkets and e-commerce, and changes in the production and distribution of CPGs across multiple retail verticals.

The event also covers the rapid shifts in how consumers discover, shop and buy — from the use of new technologies and business models to the latest shopper trends.

Emerging Technology Spotlight Session

This is the second year the Coresight Research team will support Groceryshop’s early-stage technology startup event: On September 15, Coresight Research CEO and Founder Deborah Weinswig will emcee the Emerging Technology Spotlight, which features 20 innovative technology companies presenting their solutions to solve major retail problems.

Groceryshop selected the participating startups based on their solutions, looking for companies that solve some of the most pressing challenges in grocery, e-commerce, food and CPG. All participating startups offer business-to-business (B2B) solutions. Over 130 companies applied to present at the event: From that group, we selected the 20 using a rigorous vetting process.

These are some of the selection criteria:

  • Early-stage, defined as pre-series A funding.
  • Relevant to the grocery and/or CPG industries.
  • B2B solutions (not consumer-facing).
  • Scalable (good growth prospects).
  • Highly innovative (deep differentiation).
  • Important (solving a major industry problem).

The companies span several countries, although most are based in the US:

  • US: 14
  • Canada: 2
  • Israel: 2
  • Australia: 1
  • Spain: 1

We categorized the 20 companies into four buckets of retail disruption:

Data and Insights: Digital technology is creating new metrics and capabilities to glean insights and understand the best way to meet and exceed customer expectations.

Improved Shopping Experiences: Shoppers demand intuitive and more seamless grocery experiences, both online and in-store. Grocery retailers face challenges in keeping their assortment up to date and in sync with fast-changing consumer demand.

Next Generation Marketing: With so many different touchpoints and channels to reach consumers, engagement has become more complex than ever. And, there are rapid shifts in how consumers discover, shop and buy. New marketing technologies help grocery retailers and CPG’s engage and acquire customers.

Operations and Supply Chain: Over the next few years, new omnichannel grocery offerings will likely go mainstream, giving consumers new experiences as well as more convenient delivery and pickup options. Simultaneously, technologies such as robotics, AI and IOT are changing how grocery items move from producer to store to consumer.

Shoppermotion at a Glance

Founded in 2013, Shoppermotion provides proprietary indoor mapping technology that tracks shopper location and in-store path. The company attaches small sensors to shopping carts and baskets, invisible to shoppers, that transmit signals to Bluetooth sensors in the ceiling. It then leverages a proprietary indoor geo-positioning algorithm, big data processing and machine learning analysis to model consumer behavior patterns. This information can help retailers  identify opportunities to improve customer flow through stores, as well as optimal locations for in-store ads and activations.

Source: Shoppermotion

 

What Problem Does Shoppermotion Solve?

The in-store flow information can improve decisions on product placement as managers can see correlations between different areas, blind spots and popular areas. This can also help ensure staff is deployed to the best locations. Shoppermotion helps retailers track consumers’ complete shopping journey anonymously and transforms the data into actionable insights.

Headquarters

San Francisco.

Funding Stage

Venture.

Management Team

  • Cofounder and CEO Jorge Bueno cofounded BeMee Technology and ShOOSoft prior to setting up Shoppermotion. He has a PhD in robotics lab, 3D model recognition and artificial intelligence.
  • Cofounder and CSO Alejandro Martín Clemente cofounded BeMee Technology after obtaining his PhD in robotics and control engineering.
  • Cofounder and CTO Marco Doncel Gabaldón cofounded LiveClubs and Startapps prior to Shoppermotion.

Market potential

According to IDC, global big data and business analytics will grow from $130.1 billion in 2016 to over $203 billion in 2020, at a compound annual growth rate of 11.7%.

Company Outlook

According to Shoppermotion’s CEO, its solution is “changing the way in-store offline marketing is done the way online marketing did when Google Analytics for websites appeared back in 2005.”

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