What's Inside

Since the coronavirus broke out in Wuhan in January, China has implemented unprecedented measures to control the spread of the virus. The nationwide lockdown looks to have been a success—we discuss signs that indicate the country is now on the road to recovery:

• Resuming business operations and employees returning to work
• The reopening of stores in mainland China, following temporary closures by many multinational companies, including NIKE and Starbucks
• The release of pent-up demand in shopping malls

We consider the implications of the pandemic and recovery for brands, as well as what the “new normal” might look like for China’s residents and businesses as the nation looks to move on from the coronavirus.

Click here to view Coresight Research’s ongoing coverage of the coronavirus outbreak.