Reasons to Read

With fears of a global coronavirus pandemic spreading, US consumers are already becoming cautious—and if the situation worsens (or even the perception of the situation), US consumers could dramatically change habits to reduce the risk of infection, and this could hit retailers hard.

This report draws on a proprietary Coresight Research survey that found many consumers are already avoiding public places.

• Over a quarter of respondents say they already avoid public places or have changed travel plans—and that jumps to well over half if the outbreak worsens.
• Hardest hit are likely to be malls, shopping centers and other crowded locations.
• Restaurants, theaters and other discretionary spending destinations could also be hit.

Click here to view Coresight Research’s ongoing coverage of the coronavirus outbreak.