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Coresight Bites: Who Are Dollar-Store Food Shoppers?

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Coresight Research
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  • In the US, a large proportion of dollar-store food shoppers fall into the middle-income bracket. At Dollar General, consumers with household incomes between $50,000–$99,999 shopped with the retailer for food at a rate less than 6 PPTs lower than their lower-income counterparts.

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