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Coresight Bites: Which US Consumers Are Embracing Livestream Shopping?

Coresight Research
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  • Almost one-third of consumers have watched a shoppable livestream. The 25–34 age group saw the highest proportions of consumers report that they have made purchases via shoppable livestreams.
  • The 35–44 age group saw the highest year-over-year growth in livestream purchases.

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