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Coresight Bites: What Percentage of US Consumers Are Purchasing Clothing at Aerie vs. Victoria’s Secret?

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  • Our survey on March 1, 2022, found that around 11% of respondents purchased clothing from Victoria’s Secret in the past 12 months versus some 5% who said that they purchased from Aerie.
  • As of 2021, Victoria’s Secret accounts for more than 25% of the fragmented US women’s underwear market, while Aerie’s share is less than half of its competitor’s. Although Aerie is behind Victoria’s Secret brand in terms of total revenues, the former is quickly gaining market share.

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