Free Data Graphic 2 minutesFree ReportCoresight Bites: US Social Commerce Survey 2022—Who Shops via Social Media? Coresight Research May 11, 2022 Coresight Bites provide free snapshots of Coresight Research data and findings. Subscribers can access the full research here. To find out how to subscribe, click here. Coresight Research’s latest annual social commerce survey explores the use of social media in the shopping journey by US consumers. Our analysis found that nearly two-thirds of all US consumers use social media as part of the shopping process, whether by discovering or researching products on social media or making purchases. Women are the key social media shoppers: Some 71% use social media as part of the shopping process, compared to 59% of men. Among women, social commerce sees the greatest uptake among those aged 18–29. Among men, the peak is within the cohort aged 30–44. Click the image to read more about the topic. This document was generated for Other research you may be interested in: Unleashing the Power of Retail Media with First-Party Data and Location AnalyticsUS and China E-Commerce—Retail 2024 Sector Outlook: Online Sales To Maintain Strong Growth MomentumWeekly US and UK Store Openings and Closures Tracker 2024, Week 50: Dollar Tree’s Expansion Spree Pushes US Store Openings Closer to 6,000US Store Tracker Extra, April 2023: Bed Bath & Beyond Pushes Total Closed Space to 52 Million Square Feet