Free Data GraphicCoresight Bites: US Social Commerce Survey 2022—Who Shops via Social Media? Coresight Research May 11, 2022 Coresight Bites provide free snapshots of Coresight Research data and findings. Subscribers can access the full research here. To find out how to subscribe, click here. Coresight Research’s latest annual social commerce survey explores the use of social media in the shopping journey by US consumers. Our analysis found that nearly two-thirds of all US consumers use social media as part of the shopping process, whether by discovering or researching products on social media or making purchases. Women are the key social media shoppers: Some 71% use social media as part of the shopping process, compared to 59% of men. Among women, social commerce sees the greatest uptake among those aged 18–29. Among men, the peak is within the cohort aged 30–44. Click the image to read more about the topic. This document was generated for Other research you may be interested in: Innovator Profile: ShopVision—Paving the Way for Intelligent E-Commerce with an AI TeammateHoliday Bites: US Holiday Travelers Plan To Spend Less—Data GraphicThree Data Points We’re Watching This Week, Week 18: What US Consumers Think About Tariffs—UpdateFinancial Confidence Reaches Five-Month High; TJX Dominates Off-Price Retail; Dollar Tree Leads Dollar Stores: US Consumer Survey Insights
