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• Coresight Research’s latest annual social commerce survey explores the use of social media in the shopping journey by US consumers.
• Our analysis found that nearly two-thirds of all US consumers use social media as part of the shopping process, whether by discovering or researching products on social media or making purchases.
• Women are the key social media shoppers: Some 71% use social media as part of the shopping process, compared to 59% of men.
• Among women, social commerce sees the greatest uptake among those aged 18–29. Among men, the peak is within the cohort aged 30–44.

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