Coresight Bites: Livestreaming E-Commerce Gains Ground in the US

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• The Coresight Research Think Tank series delves into the trends and segments that we have identified as presenting growth opportunities in retail in 2022 and beyond.
• The rise of livestreaming e-commerce in the US is accelerating. From the channel’s early success in the beauty and fashion sectors in 2020 to pervasive adoption among the electronics and home-improvement industry in 2021, the channel continues to gain traction.

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