Coresight Bites: How Do US Online Shoppers Prefer To Return Purchases?

Coresight Bites provide free snapshots of Coresight Research data and findings. Subscribers can access the full research here . To find out how to subscribe, click here.

• Product returns have always been a part of retail, but recent e-commerce growth has magnified their importance. Retailers should offer multiple channels for customers to return items, to accommodate the differing preferences of consumers—particularly when it comes to online purchases.
• A Coresight Research survey conducted in April 2022 found that among online shoppers who had returned an online purchase in the past 12 months, mail and drop-off locations were the most preferred channels.

Click the image below to read our Playbook: Mastering Online Returns Logistics, which presents four strategies that retailers can implement to improve the online returns logistics process. Our Playbook series provides recommendations for brands, retailers and marketplaces seeking to tap growth segments and emerging trends.