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Coresight Bites: Fast-Fashion Giant Shein Captures Share Among Young Shoppers

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  • Fast-fashion retailer Shein has gained strong traction among younger shoppers around the world through its highly competitive pricing and huge collection of frequently renewed trendy apparel and footwear lines.
  • Coresight Research’s survey of US consumers on March 1, 2022, found that among apparel shoppers aged 18–29 that had purchased clothing or footwear in the past 12 months, Shein was the seventh-most-shopped retailer for the category (tied with H&M and NIKE).
  • Furthermore, Amazon is the only online-only retailer to see a greater share of apparel shoppers aged 18–29 than Shein, our survey found.

Click the image below to learn about Shein’s business, covering the company’s major strategies and recent revenue growth.