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• CPG (consumer packaged goods) companies and the brands and retailers they own continue to turn to e-commerce to engage with consumers.
• Following a huge pandemic-led spike in online sales growth, e-commerce grew 20% to $193 billion in 2021.
• We expect online growth to continue at double-digit year-over-year growth rates, but gradually slow to the teens (in percentage terms) as e-commerce penetration approaches saturation.

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