Insight ReportChinese New Year Preview: E-Commerce Platforms and Brands Seek To Tap into the Year of Rat’s $156 Billion in Consumer Spending Coresight Research January 16, 2020 Reasons to ReadChinese New Year is the most important holiday of the year in Chinese culture. In addition to festive meals at home and at restaurants, Chinese consumers shop for a range of holiday merchandise, decorations, gifts, new clothes. We discuss a number of ways in which retailers and brands are capitalizing on this retail opportunity this year: E-commerce platforms are offering various promotions before the Chinese New Year. Brands are launching holiday-themed products to celebrate the Year of the Rat. Sales during Chinese New Year Golden Week could reach ¥1.1 Trillion. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Analyst Corner: Understand Who Shops Where in US Retail, with John MercerInnovator Profile: Chimeable—Generating Authentic Reviews and Scaling User Videos Through Social Media SyndicationSector Focus: Home and Home-Improvement Shopping—Data GraphicChina’s 6.18 Shopping Festival 2025: Promotion Rules Simplified, Extended Festival Duration and Governmental Strategies
