Insight ReportChinese New Year Preview: E-Commerce Platforms and Brands Seek To Tap into the Year of Rat’s $156 Billion in Consumer Spending Coresight Research January 16, 2020 Reasons to ReadChinese New Year is the most important holiday of the year in Chinese culture. In addition to festive meals at home and at restaurants, Chinese consumers shop for a range of holiday merchandise, decorations, gifts, new clothes. We discuss a number of ways in which retailers and brands are capitalizing on this retail opportunity this year: E-commerce platforms are offering various promotions before the Chinese New Year. Brands are launching holiday-themed products to celebrate the Year of the Rat. Sales during Chinese New Year Golden Week could reach ¥1.1 Trillion. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Weekly UK Store Openings and Closures Tracker 2025, Week 18: WHSmith To Open Additional Travel StoresThree Data Points We’re Watching This Week, Week 31: US Consumer Sentiment, AI Investments and Canada StoresEconomic Sentiment Turns Positive Ahead of Tariff Deadline; Plus, Department Store Shopping in Focus: US Consumer Survey InsightsEssential Guide to Shoptalk Spring 2026: Retail in the Age of AI—Balancing Automation and Human-Centric Experiences
