Insight Report 6 minutes PremiumChina’s Silver Economy: Digitally Savvy Seniors Are Making a Difference Coresight Research September 10, 2018 Executive SummaryChina’s population is aging and an increasing number of these senior citizens are shopping digitally. It is believed that the digital competence level of Chinese seniors continues to rise, boosting the silver economy. According to China’s National Health and Family Planning Commission, the population aged 60 and above in China is expected to surpass 255 million by 2020, accounting for 18% of the total population. The number of “netizens”—people who use the Internet and participate in Internet activities—aged 50 and above totaled 80 million, representing 10% of all Internet users, per a 2017 study by China Internet Network Information Center (CINIC). Tech companies are implementing ways to provide a more digitally-friendly experience for Chinese seniors. For example, Alibaba launched an elderly-friendly Taobao app in January this year. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: March 2023 China Retail Sales: Total Sales Growth Accelerates as Many Sectors Report GainsOctober 2024 US Retail Sales Outlook: Projecting 3% Retail Sales Growth at the Start of the Holiday SeasonWeekly US and UK Store Openings and Closures Tracker 2023, Week 43: Z Gallerie Drives Additional US Store ClosuresHoliday Survey Bites: AI Chatbots and AR/VR
