Insight Report 12 minutes PremiumChina’s 6.18 Shopping Festival 2023: Livestreaming and International Brands Attract Shoppers Echo Gong, Senior Analyst Sector Lead: Anand Kumar, Associate Director of Retail Research July 11, 2023 What's InsideThe 6.18 shopping festival is the second largest annual online shopping festival in China. This year, livestreaming and international brands attracted shoppers. We discuss these trends and look at key performance results from Alibaba, JD.com and other notable participants in the 2023 event. Data in this research report include: Estimated GMV generated by e-commerce platforms during the 6.18 shopping festival Performance data and results from notable players Proprietary survey findings—participation and spending among Chinese consumers in this year’s 6.18 Companies mentioned in this report include: Alibaba (Taobao/Tmall), Douyin, JD.com, Kuaishou, Pinduoduo Other relevant research: Key Festivals and Holidays for Promotional Campaigns in China in 2023: Calendar Retail 2023: 10 Trends in China E-Commerce More research reports on China retail The Coresight Research weekly China Consumer Tracker takes a regular temperature check on Chinese consumers’ behaviors and sentiment, based on exclusive proprietary survey data. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Consumers Report Financial Stability Entering the New Year: US Consumer Survey InsightsPositive Thinking—Shoppers Remain Optimistic in Economic Outlook: China Consumer Survey InsightsWho Shops Where? 2023 Shopper Demographics: US Consumer Tracker Extra, August 2023Singles’ Day Participation Analysis: China Consumer Survey Insights
