China’s 6.18 Shopping Festival 2023: Livestreaming and International Brands Attract Shoppers

What's Inside

The 6.18 shopping festival is the second largest annual online shopping festival in China. This year, livestreaming and international brands attracted shoppers. We discuss these trends and look at key performance results from Alibaba, JD.com and other notable participants in the 2023 event.

Data in this research report include:

• Estimated GMV generated by e-commerce platforms during the 6.18 shopping festival
• Performance data and results from notable players
• Proprietary survey findings—participation and spending among Chinese consumers in this year’s 6.18

Companies mentioned in this report include: Alibaba (Taobao/Tmall), Douyin, JD.com, Kuaishou, Pinduoduo

Other relevant research:

• Key Festivals and Holidays for Promotional Campaigns in China in 2023: Calendar
• Retail 2023: 10 Trends in China E-Commerce
• More research reports on China retail
• The Coresight Research weekly China Consumer Tracker takes a regular temperature check on Chinese consumers’ behaviors and sentiment, based on exclusive proprietary survey data.