Deep DiveChina Livestreaming E-Commerce Survey 2022: Value and Brand Trust Are Key in Live-Video Shopping Coresight Research July 21, 2022 Reasons to ReadWe present insights into the current state of the livestreaming market in China, based on findings from a proprietary consumer survey. Our analysis covers the following key topics: Use of livestream shopping—including a comparison of China versus the US Livestream shopping habits—popular platforms, categories and formats Purchasing process—consumer spending behaviors, reasons for buying and cart abandonment The power of influencers/celebrities Coresight Research has identified livestreaming e-commerce as one of the key trends to watch in retail. Click here to read more Coresight Research coverage of livestreaming e-commerce. Click here to read our free infographic featuring select survey findings. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: 6.18 Shopping Festival Helps Lift Consumer Sentiment After Recent Lows: China Consumer Survey InsightsWeekly UK Store Openings and Closures Tracker 2025, Week 34: The Sleep Haven Files for AdministrationHigh-Income Consumers’ Sentiment Soars Ahead; Plus, Home and Home-Improvement Shopping in Focus: US Consumer Survey InsightsEarnings Insights 4Q24, Week 1: Levi Strauss, P&G, Walgreens and Others Post Sales Growth, While Burberry and Kimberly-Clark Report Declines
