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China International Fashion Retail Industry Summit: Key Insights

What's Inside

As China’s economy continues its decades-long shift from centrally planned command economy to being increasingly consumer-driven, local brands and retailers have to adapt to a market in which consumers call the shots–and expect retailers to meet their expectations.

  • Gen Zers are emerging as key drivers, with high expectations and money to back them up.
  • Companies are responding with increased product trials and tools to understand consumer preferences.
  • Cosmetics sales are soaring as people become more image-conscious.

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