Event Coverage 5 minutesRegister for free accessChina International Fashion Retail Industry Summit: Key Insights Author By Coresight Research December 7, 2019 What's InsideAs China’s economy continues its decades-long shift from centrally planned command economy to being increasingly consumer-driven, local brands and retailers have to adapt to a market in which consumers call the shots–and expect retailers to meet their expectations. Gen Zers are emerging as key drivers, with high expectations and money to back them up. Companies are responding with increased product trials and tools to understand consumer preferences. Cosmetics sales are soaring as people become more image-conscious. December 7, 2019 Register for free access Please Log In to read the full report. Not a member? Register for a free user account. Other research you may be interested in: