China Consumer Tracker: Understanding Luxury Shoppers

What's Inside

The Coresight Research biweekly China Consumer Tracker takes a regular temperature check on Chinese consumers’ behaviors and sentiment, based on exclusive proprietary survey data.

In this report, we present findings from our survey conducted on March 6, 2023.

Data in this report are:

• Consumers’ reasons and channels for discovering and purchasing luxury products
• Avoidance of public places, by type of public place—latest data and four-week PPT changes
• Activities that consumers have done in the past two weeks
• What products consumers have bought in-store and online in the last two weeks
• Expectations for economic conditions and personal finances in the next 12 months
• Appendix—a timeline of selected Covid-19 policy changes in China since December 2022

Other relevant research:

• Read the full series of China Consumer Tracker reports
• China Consumer Tracker Preview: Early Data on Shopper Behavior and Sentiment
• Key Festivals and Holidays for Promotional Campaigns in China in 2023: Calendar
• Retail 2023: 10 Trends in China E-Commerce