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February 16, 2016 10 minutes

Buy Buttons

Primary Analyst: Coresight Research
Contributors
Primary Analyst: Coresight Research
Insight Report

Executive Summary

  • Buy buttons enable shoppers to make a purchase from within a social media platform without having to switch apps or websites.
  • Social media giants such as Facebook, Twitter and Pinterest have all tested buy buttons, with varying levels of success.
  • Startups such as Keep and Two Tap are trying to disrupt e-commerce by creating universal shopping carts.
  • Amazon’s patent on “1-Click” purchases is set to expire soon.
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This document was generated for

E-Commerce Technology

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