Insight Report 4 minutesRegister for Free AccessBrand Journeys to Singles’ Day 2020: #7—Shivelight Joins Tmall Global To Tap Into Chinese Demand for Healthy Soft Drinks Coresight Research November 4, 2020 What's InsideHosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Coresight Research’s Brand Journeys to Singles’ Day 2020 series profiles 11 US and international small and medium-sized brands with insights into their Tmall Global strategy in the run-up to the shopping event. Continuing the series, we profile beverage brand Shivelight. This report covers the following key topics: The brand’s background and the origins of the “drinking vinegar”-based Shrub beverages Shivelight’s focus on sourcing natural ingredients How entering the China market through Singles’ Day will help the brand tap into Chinese demand for healthy soft drinks Look out for the next report in our Brand Journeys to Singles’ Day 2020 series, which explores artist merchandising company Bravado. Click here to read more about Singles’ Day 2020, as well as further Coresight Research coverage of past Singles’ Day events. This report is available for free and can be accessed by registering for a free account. Please Login to read the full report. Not a member? Register for a free user account. This document was generated for Other research you may be interested in: More Active Consumers Proliferate Ahead of Memorial Day: US Consumer Tracker 2023, Week 22Is China’s Stimulus Package Boosting Consumer Sentiment?: China Consumer Survey InsightsShoptalk 2024 “Shark Reef” Startup Pitch Competition: Recap—12 Innovators, Two WinnersE-Commerce for the Modern Consumer: Building Trust in a Digital Age
