Insight ReportBirchBox Launches Its Own Beauty Label Coresight Research October 15, 2015 Executive Summary On October 15, US beauty retailer Birchbox launched its first private-label products. The company, which until now had offered only branded lines in its home-delivered beauty boxes, launched its LOC (Love of Color) brand lipsticks and eyeshadows. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Shoptalk Spring 2026: Day 2— AI, Fulfillment, Marketing and Brand Strategy Take Center StageFive Ways AI Is Being Used in Beauty Retailing (Plus One Bonus)—and What’s NextIntroducing the Store Intelligence Platform: Premium Subscriber CallAnalyst Corner: All Things Tech at Shoptalk Spring 2025 with John Harmon