Insight Report 4 minutes Premium

BirchBox Launches Its Own Beauty Label

Executive Summary

  • On October 15, US beauty retailer Birchbox launched its first private-label products.
  • The company, which until now had offered only branded lines in its home-delivered beauty boxes, launched its LOC (Love of Color) brand lipsticks and eyeshadows.

This report is for subscribers only. Learn more about subscriptions here.
If you are a subscriber, please log in.