Company Earnings UpdateBaidu (BIDU) 4Q16 Results: EPS Beats, Revenue Falls on Revamped Advertising Practices Coresight Research February 27, 2017 Executive Summary Baidu reported 4Q16 non-GAAP diluted EPS of ¥13.23, up 73.9% year over year, beating the consensus by 77.1%. Revenue was ¥18.21 billion, down 2.6% year over year and in line with consensus, as the company took measures to revamp its advertising practices to meet stringent requirements for vetting advertising customers. Baidu’s gross merchandise value (GMV) totaled ¥18.1 billion (US$2.6 billion) for 4Q16, an increase of 23% year over year. Mobile search monthly active users (MAU) and mobile maps MAUs for December 2016 were up 2% and 13% year over year, respectively. Management guides for 1Q17 revenue of ¥16.48–¥17.03 billion, an increase of 4.2%–7.6% year over year. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Weekly US Store Openings and Closures Tracker 2025, Week 12: Forever 21 To Close All Stores; Dollar General Announces Major Store Expansion PlanAnalyst Corner: From Models to Markets—The Accelerating Shift Toward AI Applications, with Charlie PoonBlack Friday 2025: Key Insights from US Stores—Solid Shopper Demand, Some True Doorbusters and Greater Omnichannel IntegrationJCPenney Merges with SPARC Group to Form Catalyst Brands—What It Means for US Retail
