Insight Report 12 minutes PremiumBeauty Insights: An Analysis of Kohl’s and Sephora vs. Target and Ulta Beauty Partnerships—Which Retailers Win? Coresight Research December 22, 2020 What's InsideRecently, the two biggest beauty retailers in the US, Sephora and Ulta Beauty, announced partnerships with Kohl’s and Target, respectively. We look at the benefits that the partnerships offer each retailer and analyze which retailers are set to gain the most. This report is part of our Beauty Insights series, which explores prominent or emerging themes and trends in the global beauty market. Click here to read the previous report in the series, in which we discuss beauty brands’ and retailers’ performance during the Singles’ Day 2020 shopping festival, in partnership with CEW. CONTENTS What’s the Story? Why It Matters Beauty Partnerships: In Detail • An Overview of the Retailers: Kohl’s, Sephora, Target and Ulta Beauty • An Overview of the Partnerships • Benefits to the Beauty Retailers • Sephora: Expanding Off-Mall Physical Footprint • Ulta Beauty: Leveraging Target’s Status and Supply Chain • Access to New Customers—New to the Brands and New to Prestige Makeup • Benefits to Kohl’s and Target • Kohl’s: Beauty Category Growth • Access to Beauty Loyalty-Program Members • Increased Store Traffic What We Think Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Innovator Profile: PlayAbly—Creating Engaging, Branded Experiences with AI-Powered Shoppable GamesWeekly US Store Openings and Closures Tracker 2025, Week 17: Announced Closures Up 90% Year Over Year; JD Sports Reveals Global Store PlansWeekly US Consumer Sentiment, Flash Preview: The Big Surprise in a Week of Shocks—InfographicWalmart Investment Community Meeting 2025: From Low-Margin Retailer to Diversified, Digital Profit Engine, But Tariffs Create Uncertainty