Insight Report 12 minutes PremiumBeauty Insights: An Analysis of Kohl’s and Sephora vs. Target and Ulta Beauty Partnerships—Which Retailers Win? Coresight Research December 22, 2020 What's InsideRecently, the two biggest beauty retailers in the US, Sephora and Ulta Beauty, announced partnerships with Kohl’s and Target, respectively. We look at the benefits that the partnerships offer each retailer and analyze which retailers are set to gain the most. This report is part of our Beauty Insights series, which explores prominent or emerging themes and trends in the global beauty market. Click here to read the previous report in the series, in which we discuss beauty brands’ and retailers’ performance during the Singles’ Day 2020 shopping festival, in partnership with CEW. CONTENTS What’s the Story? Why It Matters Beauty Partnerships: In Detail • An Overview of the Retailers: Kohl’s, Sephora, Target and Ulta Beauty • An Overview of the Partnerships • Benefits to the Beauty Retailers • Sephora: Expanding Off-Mall Physical Footprint • Ulta Beauty: Leveraging Target’s Status and Supply Chain • Access to New Customers—New to the Brands and New to Prestige Makeup • Benefits to Kohl’s and Target • Kohl’s: Beauty Category Growth • Access to Beauty Loyalty-Program Members • Increased Store Traffic What We Think This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: CES 2023 Wrap-Up: Lots of Gadgets but Less SizzleCES 2024 Day One: Elevance Health, Intel, L’Oréal and Walmart Drive Customer-Centric InnovationWeekly US and UK Store Openings and Closures Tracker 2023, Week 26: Walgreens Boots Alliance Drives Closures on Both Sides of the AtlanticHoliday 2023: Black Friday Insights from Store Visits in the US and the UK
