Analyst CornerAnalyst Corner—Gen Zers vs. Baby Boomers: Uncovering Three Generational Shopping Trends with Aditya Kaushik Aditya Kaushik, Analyst December 8, 2024 Reasons to ReadWelcome to Analyst Corner! Every Sunday, a member of the Coresight Research team discusses upcoming or recent research and their thoughts on interesting topics in their area of expertise. This week, Aditya Kaushik, Analyst, discusses generational shopping trends in the US, based on proprietary consumer survey findings. Discover three key differences between the shopping behavior of Gen Zers and baby boomers. We also highlight our key research from the past week and reports to look out for in the coming week, so you don’t miss out. Other relevant research: Generational Trends in Shopper Behavior: US Consumer Survey Insights Extra The Coresight Research US Consumer Survey Databank provides additional insight into US consumer behaviors from our weekly surveys. Read previous Analyst Corner reports, including last week’s report, which discusses what’s ahead for retail media. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Sentiment; Tariff Perceptions; Inflation Reactions—Taking the Consumer Pulse on Essentials: US Consumer Survey InsightsAnalyst Corner—Trimming Waistlines and Spending: Exploring New Data on GLP-1’s Impact on Consumer Purchases, with John MercerAnalyst Corner: US Grocery Real Estate—The Great Divide in 2025, with Sujeet NaikBlack Friday 2025 Around the World: Global Retail Observations
