Reasons to Read

Each Analyst Corner features highlights and insights from the respective week’s “Report of the Week”—our featured must-read research report. This week, our featured report was Agentic Commerce Playbook: A Step‑by‑Step Framework for Retail Implementation and Scaling.

Uncover how agentic commerce is reshaping retail through AI-powered shopping agents and why retailers must adapt to new AI ecosystems to stay competitive. This report reveals the strategies, technologies, and risks that will define the future of retail in an AI-first world.

Read this report to discover answers to these and other questions:

• What are the strategic steps retailers should take to implement agentic commerce, from foundational product feeds to advanced AI-driven agents?
• Which technology providers and platforms are essential for enabling agentic commerce, and how do they integrate with existing retail systems?
• How should retailers prioritize AI visibility and data integration to ensure their products are discoverable in AI-driven shopping ecosystems?

Other relevant research:

• Agentic Commerce Playbook: A Step‑by‑Step Framework for Retail Implementation and Scaling
• All Analyst Corners
• All of our research on AI in retail
• All of our research on generative AI